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Looking a little different from the crowd can be tough, even for a canine.

One fearless Instagram dog is challenging the norms of dog beauty everywhere -- and has an inspiring tale to go along with his uniquely adorable face.

Meet Beaux Tox (say it out loud for the full effect). His face looks a little funny due to a facial deformity that resulted from his mom's overcrowded womb. But he's a lovable doggo who, according to People, has become, "the local face of animal advocacy and pet adoption."

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Per People, his breeder saw no value in him and gave him away to a new owner who kept him in the backyard with no company. It was five years before Beaux found his current owner, Jamie Hult, who saw his picture on Facebook and knew he was the one.

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Beaux was suffering from heartworms, along with a host of other medical problems, and was given a 50 percent chance at survival.

Beaux's spokesperson and close friend, Traci Fraiser told Peoplethat the pup, “slowly...put on weight and fought back to where he could undergo heartworm treatment. Despite suffering hearing loss in his left ear due to mites and difficulty seeing with his right eye, Beaux eventually won a clean bill of health.”

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Nowadays, Beaux is living life to the fullest and his adventures are chronicled on his Instagram and Facebook pages. He enjoys running outside and wearing ties. His adorable face shines through on all the pictures.

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Beaux's owner hopes that Beaux will become the face of heartworm prevention and treatment. Fraiser told People that the dog has been "so overwhelmed with requests for more information and interviews" and that he "insists" on spreading the word about his pet causes.

"He loves to use his influence to help transform the lives of needy and hurting animals everywhere,” Fraiser said to People.

Beaux's owners have also set up a GoFundMe page to raise money for shelter animals.

Not only does this doggo have a good face, he has a good heart.

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