【】TopicsSnapchatSocial Media
Snapchat is about to have a couple of really good years.。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer.。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update 。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016.。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。

Thanks for signing up!。
The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals.。Credit: eMarketer。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020.。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base.。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line. 。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users. 。
相关文章

Metallica to seek and destroy your eardrums with new album this fall
Metallica was never going to keep quiet forever. 。 The band has announced its new album, Hardwired&he2026-04-07- 魯媒 :泰山亞冠陣容平均年齡不到20歲 是機會也是挑戰_球員_一線_1www.ty42.com 日期:2022-04-13 09:01:00| 評論(已有340645條評論)2026-04-07
- 記者:浙江隊主帥今日抵達沈陽 杭州無緣承辦中超首階段賽事_喬迪_徐毅_會合www.ty42.com 日期:2022-04-14 15:31:00| 評論(已有340864條評論)2026-04-07
- 迷惑 !切爾西曼城球迷馬德裏幹架 靠當地警方調解_比賽_歐冠_馬德裏www.ty42.com 日期:2022-04-14 10:01:00| 評論(已有340818條評論)2026-04-07

This company is hiring someone just to drink all day
For the non-Don Drapers among us, drinking at work is a far-off fantasy. But UK company ILoveGin wan2026-04-07- 魯媒:泰山亞冠陣容平均年齡不到20歲 是機會也是挑戰_球員_一線_1www.ty42.com 日期:2022-04-13 09:01:00| 評論(已有340645條評論)2026-04-07


最新评论