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Bitmoji are popping up in a new place on Snapchat.

The app is now starting to roll out a new "friend filters" feature that creates personalized filters when you reply to Snaps from friends.

The new frames appear when you "double tap to reply" to a Snap from a friend. The filters themselves change throughout the day based on factors like when you became friends or the time of day. So you may see "good morning" early in the day and "good night" in the evening. You could also see a special birthday filter on a friend's birthday.

The filters will also be personalized to each friend you Snap with and your Bitmojis will appear if you both have Bitmoji linked to your Snapchat.

While the filters can be exchanged between any friends who Snap each other, they seem to designed for close friends who exchange a lot of Snaps. (They could also add some extra incentive to keep that streak going.)

Snap has slowly been adding Bitmoji to more places in Snapchat, most recently by adding the characters to users' Snap Codes. The codes, which previously had photos users took, can show your Bitmoji with a number of different expressions and you can edit your Bitmoji directly from the Snapchat app.

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