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"U remind me of Usher's penis" may not be the first thing that comes to mind when you think about Samsung phones, but that is likely to change. 

Usher sent a series of nude Snapchats singing the praises of the Samsung Galaxy S7 phone, including a particularly NSFW image with the sweating emoji covering most of -- but definitely not 100% of -- his penis.

Sponsored dick pics could be brave new world, indeed. 

Usher really wants you to know that you can use the phone to film yourself showering, which is an important feature. 

This wouldn't the first time Usher partnered with Samsung, but this is the would be first time his penis has been directly in the marketing. 

Brand-happy nudes aside, Usher's Snapchat (howusnap) is a bizarre spectacle. The shower scene is sandwiched between the singer watching nearly a dozen movie trailers and a series of snaps in which he pretends a pharmacy will not accept his insurance when he's trying to buy an inhaler as commentary on the American healthcare system. 

Update, April 28, 9:04 p.m. ET:

According to Samsung, the company has nothing to do with the images. Usher just really wants everyone to know you can use the S7 to take shower nudes. 

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