【】

Want to have the best day ever?! Bumble and Barbieare teaming up to help.
The dating app is the latest to collaborate with Warner Bros. Pictures (in what is an increasingly long list) ahead of Greta Gerwig's upcoming film. The collaboration entails Bumble users getting words of encouragement from the film's Barbies and Kens, who will direct daters to use "Compliments", an in-app feature that helps people spark conversations.
The Bumble-version of Barbies and Kens will be around from today until July 26. From an initial glimpse, it seems the cast — including Margot Robbie, Ryan Gosling, Simu Liu, Issa Rae, and others — pop up with motivational pre-recorded messages and examples of positive reactions and compliments ("Your taste in movies? Sensational", "Your bio? chefs kiss"), then guiding users to send compliments to their potential matches.
"Barbies and Kens have a strong support system in each other," says Cameron Curtis, executive vice president of global digital marketing at Warner Bros. "We are excited to bring that to people on Bumble — and point to how this comes to life in Barbieon the big screen in theaters."
Bumble says that this creative overlap between the app and the film is helping to illustrate "the power of kindness", according to CEO Whitney Wolfe Herd.
Related Stories
- The cherry emoji and 14 other emoji you can use to sext
- Bumble BFF will be a standalone app
- Millennials prioritize sex more than Gen Z does, survey says
- Bumble updates Spotify feature to encourage musical compatibility
- Barbenheimer isn't just a meme, it's a call to action
Tweet may have been deleted
"'Compliments' is just one of the many ways we empower our community to lead by example and make more meaningful first moves," says Herd. "We’ve seen this approach lead to a higher likelihood of matching and quality chats amongst our members, and we’ll continue to engineer kindness into everything we build."
So be like Barbie and her counterpart, and spread some positivity today. Online dating needs it.
TopicsApps & SoftwareFilm
相关文章
Katy Perry talks 'Rise,' her next batch of songs, and how to survive Twitter
Katy Perry recently surpassed 90 million followers on Twitter, making her the person with the most f2025-06-16- 國足官方宣布補充征調曹贇定 因費南多因傷無緣集訓_準入www.ty42.com 日期:2021-03-22 12:31:00| 評論(已有263873條評論)2025-06-16
- 李鐵拒談國足戰術 直言40強賽有人受傷也要贏下比賽_球員www.ty42.com 日期:2021-03-22 08:01:00| 評論(已有263777條評論)2025-06-16
- 英超全能王 !凱恩策動+造點破門 射手榜追平法老_哈裏www.ty42.com 日期:2021-03-22 06:01:00| 評論(已有263759條評論)2025-06-16
Teacher absolutely nails it with new homework policy
The war against homework has begun.。A massive pile of homework after a long day at school is enough2025-06-16- 費南多傷退給李鐵提了醒 需做好歸化球員缺席40強賽預案_國足www.ty42.com 日期:2021-03-22 08:01:00| 評論(已有263775條評論)2025-06-16
最新评论