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Let the Equifax hate begin.

Not only did the company expose the personal information of 143 million people, including names, Social Security numbers, addresses, birth dates, and even some driver's license numbers. It also turns out that three of its executives sold $1.8 million worth of company stock right after the breach was discovered.

And let's just recap what Equifax does, shall we? Say someone struggles to pay back a student loan, or is saddled with debt because the credit card marketed to them in college suddenly has a 30-percent APR.

Equifax, Experian, and TransUnion are the three companies that make sure late payments follow you around in the form a credit score, which can prevent you from getting a home or car loan.

On Twitter, it was obvious people didn't have a lot of pity for Equifax.

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But, it's not like Equifax was forced to pay millions earlier this year on charges that it advertised free or $1 credit services that actually cost more than $200 a year.

Oh, it was? This should end well.

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