【】My snap...Credit: Snapchat

Instagram and Snapchat are basically the same thing now, with one major difference: Everyone you know is on the first, and not the second.。

I know, Snapchat is cool—the superior offering, really—but it's true. Instagram, quickly becoming the dad-rock of social media, has 300 million daily users versus 158 million on Snapchat. I didn't think this mattered until Snapchat shot itself in the foot with a small but significant update recently.。

It's all to do with Stories, which work similarly on each platform. Basically, you take a picture or short video and post it under your profile, where your followers—all of them, or a select group, depending on your settings—can watch it for a span of 24 hours.。

Used to be, if you posted something to your Snapchat Story and wanted to see who looked at it, you could swipe up to see a list of names. That's still true, but Snapchat now divides that list into categories: "My Friends" and "Other Snapchatters."。

Observe:。

... and the people who looked at it.Credit: Snapchat。I loved this at first: a not- 。 insignificant。

number of randos follow me on Snapchat, and this was a pretty handy way to see if the people I actually interact with were looking at my #content. And yeah, okay, only 81 people checked out this snap, but even fewer—13!—were humans I know "IRL," as it were. Sifting through the mess to see if anyone I was personally connected to looked at my snaps used to be kind of annoying, and now it isn't. 。

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。 Thanks for signing up! 。The Snapchat update seemed good, but in fact, it was。

bad。

The insta...Credit: Instagram。 ... and the list of people who viewed it.Credit: Instagram。 Forty-six people ended up viewing it, but there was a key difference between this list and Snapchat's: I knew who the vast majority of these people were, and even though I don't 。

follow。

follow。 a number of them, they were all at least people I'd make small talk with at a party. 。In other words, they're the exact breed of person you perform for on social media. And there were a lot more of them on Instagram than on Snapchat, as that platform's new update made a bit too clear to me.。 Instagram itself isn't cool. Everything about it is anodyne—especially compared to Snapchat's overabundant weirdness and cheeky aesthetic. But try as we might to avoid this fact, as a gargantuan social media force, Instagram's 。rate of coolness per capita。

hygge 。

:
。 My #brand.Credit: Instagram。 Credit: Instagram。

Snapchat will likely remain my favorite app for sending incredibly weird things to a handful of close friends—its selection of stickers, face-transforming filters, geolocation tags and so forth—which run circles around Instagram's features. But where Stories are concerned, Snapchat's in trouble. 。 And this isn't just anecdotal noise or purely speculative guesswork. As。

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