【】
If you've always wanted to brew your own beer, today is a good day.
BrewArt is an Australian personal brewing system that aims to get first-timers making their own brewery quality beer, as Nespresso does with coffee.
SEE ALSO:Edible six-pack rings let you have your beer and help the environment, tooIt's a project by Adelaide-based Coopers Brewery and the brainchild of company employees Scott Harris and Paul Burge. The idea began eight years ago, as the popularity of artisan food and drink increased amongst average consumers, especially craft beer.
"You have people [at home] making their own cheeses, curing their own ham, doing that sort of stuff. At the same time in the beer world you have the explosion of craft breweries," Harris told Mashable Australia.
The guys wanted to create a lifestyle product that would allow people to make beer at home, in the easiest way possible.
"We were seeing that people were drinking less, but better. We did some research and thought, okay, there are lots of people who like to drink beer, we think there would be people who would have fun making it as well, so why aren't they doing it?" Harris said.
The BrewArt hardware consists of two units, a BeerDroid that brews 10 litres (338 oz) of beer, and a 5 litre (169 oz) temperature controlled beer dispenser called the BrewFlo.
The BeerDroid has Wi-Fi connectivity, allowing one to adjust and monitor the brewing process with a smartphone app while you're away from home. It'll notify you when the beer is ready to keg or enter storage mode if you've left it sitting for a while, chilling the beer until you're ready.
BrewArt is also selling the ingredients you'll need to make a beer (malts, enhancers, hops and yeast), as well as BrewPrints packages for those who want to make a brew similar to popular beers around the world.
"Most people in the world want to make a beer that they're used to the first time, like say a Coopers Pale Ale or a Heineken, that's what they know they drink," Harris said. "We've got a BrewAssist section [on the website] that will allow people to find the beer they like and we'll suggest a style."
For those who are keen to experiment, BrewArt's app also allows for modifications to your beer. You might want a Hefeweizen, but you can use the app to make the brew a touch more bitter or darker to your liking, for example. The ability to experiment will eventually lead some people to create their own beer from scratch, Harris said.
"What we wanted that's different to things like Nespresso, is we wanted to give users the ability to just push a button -- but if they want to play with it, they can," he said.
The BeerDroid.Credit: brewartBrewArt will initially launch in Australia from mid-July, costing a hefty A$799 for the BeerDroid and A$699 for the BrewFlo. That's an expensive craft beer.
Shortly after its launch Down Under, it will hit the U.S. market, where BrewArt will be in competition with similar personal automatic brewing machines making their way to market, such as the iGulu, the Brewie and the larger Brewbot from the UK.
Harris believes one of the things that sets the BrewArt apart is its looks. "We've really gone out of way to try to make it look like something you'd be proud to have next to your $2000 coffee machine," he said. Now all they need is George Clooney.
Beer, anyone?
Have something to add to this story? Share it in the comments.
相关文章

These glasses hide a fitness tracker on your face
The last time a company tried popularizing wearable tech embedded in glasses, most notably with Goog2026-01-29
Brazen Coachella thief steals 100 phones, is defeated with the help of 'Find My Phone'
Some dude at Coachella stuffed 100 stolen phones in his backpack but forgot people can track those t2026-01-29
Inside the filthy chaos of Gorillaz's Brooklyn house party pop
In Williamsburg, there are perfectly curated dirty dishes and cigarette butts on display.At The Spir2026-01-29
Nigel Barker breaks down the benefits of inclusive marketing in business
Inclusive marketing is a technique that consumers may not be able to pinpoint, but for many business2026-01-29
Plane makes emergency landing after engine rips apart during flight
A Southwest Airlines flight bound for Orlando, Florida, made an emergency landing Saturday morning d2026-01-29
Murder victim's Fitbit led authorities to arrest her husband
After Connie Dabate was killed in her Connecticut home, just two days before Christmas 2015, her obi2026-01-29

最新评论