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I've never looked at McDonald's regular Apple Pies with such disdain.

Because over in South Korea, Instagrammers are smugly posting pictures and videos of their latest treat -- oozy molten chocolate pies that just debuted this week.

It's so unfair.

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McDonald's Korea calls this taste explosion the Rich Chocolate Pie, and it's priced at $1.80 (2,000 Won).

Naturally, social media has been flooded in the past couple of days with people heading out to break themselves a little piece of Instagrammable gold.

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The outside crust is blistered, similar to the superior fried apple pie crust that McDonald's used to serve in the U.S., before it replaced it with a baked version in 1992. (Many other countries still get the fried one, by the way.)

So thanks to the fried crust, the Korean chocolate pie is flaky and crunchy, with a warm oozy centre.

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McDonald's knows the chocolate pie is a cut above the old apple pie we often ignore, as evidenced by this unsubtle Instagram post it made before the launch.

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Honestly, if we had it, we'd throw a party too.

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