【】
我要评论LONDON -- Motoring fans are set to get a new online community later this year, courtesy of the ex-Top Gearpresenting team of Jeremy Clarkson, Richard Hammond and James May.
DriveTribe, which currently has a website and Twitter and Facebook presence but no additional content, is a joint project with tech entrepreneur Ernesto Schmitt. Former Top Gearproducer Andy Wilman is also on board.
SEE ALSO:Jeremy Clarkson shows just how different the former 'Top Gear' team looked when they were youngThe media platform will be divided into different "tribes," each with its own "unique characteristics and personality," according to a statement emailed to Mashableby Schmitt.
Bloggers, writers, videographers and celebrities will host each section, generating and curating content for that tribes' audience.
Hammond, May and Clarkson, who have been working on a new car show for Amazon Prime following Clarkson's suspension from the BBC, will contribute too. Users will be able to create their own tribes.
“What we are looking to do is build a next-generation vertical that is dedicated to motoring, and that really combines content, social and commerce,” Schmitt told Variety.
The venture employs 20 people now, with the team expected to grow to 60 by the end of the autumn. The company will be based in London.
DriveTribe will feature an engine that directs content to targeted users based on their age, gender, location and interests, TechCrunchreports, pushing content to people's social timelines on Facebook, Instagram, Snapchat and so on.
Clarkson, Hammond and May have been a presenting partnership for many years.Credit: Rex Features via AP Images“Gamers have got Twitch, travelers have got TripAdvisor and fashion fans have got, oh, something or other too," Richard Hammond said. "But people who are into cars have got nowhere."
"There's no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.”
He promised Varietythat the presenters will engage daily as they produce "bite-sized chunks of media."
Clarkson, meanwhile, offered a typically Clarkson-esque comment on the launch, remarking: “I didn’t understand DriveTribe until Richard Hammond said it was like YouPorn, only with cars."
Have something to add to this story? Share it in the comments.
相关文章
Xiaomi accused of copying again, this time by Jawbone
Imitation is not always the best form of flattery. 。 SEE ALSO:Xiaomi's MacBook Air clone is called, w2025-10-31傑拉德麵臨空前下課危機 ，阿森納 、曼城 、萊斯特城車輪戰維拉
傑拉德麵臨空前下課危機 ，阿森納 、曼城 、萊斯特城車輪戰維拉_球員_的結果_西漢姆聯隊www.ty42.com 日期:2022-08-30 07:01:00| 評論(已有349767條評論)2025-10-31121場狂進121球！英超大魔王創曆史 ，比姆巴佩強，將接班梅西C羅
121場狂進121球 ！英超大魔王創曆史 ，比姆巴佩強 ，將接班梅西C羅_哈蘭德_曼城_進球www.ty42.com 日期:2022-08-30 09:01:00| 評論(已有349802條評論)2025-10-31- 官方 ：AC米蘭簽下21歲中衛蒂奧 ，轉會費總價700萬歐_馬利克_位置_沙爾克www.ty42.com 日期:2022-08-30 04:01:00| 評論(已有349755條評論)2025-10-31
Hiddleswift finally followed each other on Instagram after 3 excruciating days
On Aug. 13, 1961, Germany began construction of the Berlin Wall, perhaps the greatest symbol of the2025-10-31薩董續約 ！官方 ：拜仁與體育總監薩利哈米季奇續約至2026年
薩董續約 ！官方 ：拜仁與體育總監薩利哈米季奇續約至2026年_直播_續約_薩利哈米季奇www.ty42.com 日期:2022-08-30 04:31:00| 評論(已有349758條評論)2025-10-31
最新评论