【】
我要评论Mastercard's familiar orange and red circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday -- its first adjustment in two decades.
SEE ALSO:Beyond Netflix: Here's the entire alphabet in corporate logosInstead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
Credit: pentagram / mastercardThe change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now -- simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
The swirled logo underneath the others was introduced in 2006 as a secondary corporate logo, but it was never used on the cards.Credit: pentagram / mastercardThe new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章
Dog elected for third term as mayor of Minnesota town
Hopefully he has a human chief of staff. 。Duke the Great Pyrenees is the only dog that's ever been el2025-06-15
Facebook rolls out friend features for live video, but no group chats
Facebook really wants you to talk to your friends — so it's making it even easier for your inn2025-06-15
All the weird things people have thrown at politicians
The age-old tradition of throwing things at public figures is still alive and well. Just this month2025-06-15
Surprise! Fans are as obsessed with the 'Twin Peaks' revival as the original
Revivals are a risky but booming business. They earn money, they create buzz, but more often than no2025-06-15Cat gets stuck in the most awkward position ever
Anyone with a cat can tell you that although their cat's claws are impressive scratching and hunting2025-06-15
All the outlandish things Trump said in his commencement speech for the Coast Guard
You knew it was coming.Even as the early parts of President Donald Trump's speech at the Coast Guard2025-06-15
最新评论