【】
我要评论Mastercard's familiar orange and red circles just got a facelift.
The credit card company rolled out a minimalist new logo on Thursday -- its first adjustment in two decades.
SEE ALSO:Beyond Netflix: Here's the entire alphabet in corporate logosInstead of interlocking in the middle as they previously did, the two circles now blend into one another in a design that looks exactly like a Venn diagram.
In addition to the simplified icon, the white drop-shadowed typeface that used to splay out across it has been lowercased and dropped below.
Credit: pentagram / mastercardThe change, which was orchestrated by branding agency Pentagram, fits with what seems to be the vogue in corporate logo design right now -- simple one-dimensional shapes and serif-free basic fonts that translate better in digital formats. Verizon, Ihop and Google have all moved in the same direction in the past year.
The swirled logo underneath the others was introduced in 2006 as a secondary corporate logo, but it was never used on the cards.Credit: pentagram / mastercardThe new logo is also meant to mark the company's shift into online payment platforms and evolving financial services tech.
Have something to add to this story? Share it in the comments.
TopicsAdvertising
相关文章
Pokémon Go is so big that it has its own VR porn parody now
Behind every great entertainment property there's a cheekily named porn parody. Super Hornio Bros. G2025-09-15
New Yorkers capture the warm glow of 'Manhattanhenge'
Yes, it's that time again, when New Yorkers stop Instagramming their meals for long enough to point2025-09-15
Researchers stored an OK Go music video on strands of DNA
Researchers just figured out how to squeeze 200 MB of data onto some strands of DNA.That's right, th2025-09-15
I guess Taylor is picking up the tab at the next squad night out. Pop queen and Grammy winner Taylor2025-09-15
Dramatic photo captures nun texting friends after Italy earthquake
The image of an injured, bloodied nun, calmly texting friends and family in the wake of the deadly e2025-09-15
Singapore's K+ is a celebration of fine local design
SINGAPORE -- The little red dot hasn't always been known as a hub of design talent, butstepping into2025-09-15
最新评论