【】Update Sunday, Feb. 5, 8:30 pm EST:
Update Sunday, Feb. 5, 8:30 pm EST: 。 The full three-minute ending is now live, and it actually has a happy ending. 。
All the interest momentarily crashed the company's site.。
Original story: 。
The big, beautiful wall in 84 Lumber's Super Bowl commercial has been downgraded to a flimsy barbed-wire fence. 。

The building supply company released a revised version of its immigration-themed ad on Thursday after Fox rejected its initial submission last month.。
SEE ALSO:This Super Bowl ad for Mexican avocados has nothing to do with Trump 。
The Pennsylvania-based business had originally wanted the spot to involve a border wall. But the network ruled it "too political" based on its resemblance to a certain commander-in-chief's policy obsession.。
The company decided to make the most of the situation by turning the ad into a cliffhanger.。
It now follows a family of Mexican immigrants through an epic journey leading up to a point where one might assume they are about to approach said wall. But the ad cuts off there, and viewers are directed to the company's website to watch the banned ending. 。
The only remaining wall reference comes when a young girl looks meaningfully at a barbed wire fence in a bit of foreshadowing. 。
The commercial was never meant to be outright political commentary, though the company obviously recognized it might be controversial, according to Rob Schapiro, executive creative director at Brunner, the ad agency responsible.。
"This is a conversation that is taking place in a lot of homes in our country right now, and so it was a conversation that 84 lumber was wiling to take part in," Schapiro said. "We recognize that people have different points of view, and we just wanted to make a statement in a patriotic way."。
84 Lumber is hoping to use the pricey ad space to court employees -- particularly men between the ages of 20 and 29 years old.。
Featured Video For You。
Featured Video For You。
相关文章

Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner
Samsung's Galaxy Note7 is touted by many reviewers as one of the best, if not the best, smartphones2025-12-15
We became scientists to help the world. Now we need to take to the streets.
Neither of us imagined that getting a Ph.D. in science would turn us into climate activists, too.As2025-12-15
Our planet just became a giant telescope. 。Scientists are harnessing a global network of radio telesc2025-12-15
The Trump administration has 10 important things to learn from teens who do Model UN
Historically, students who participate in Model United Nations have a certain reputation: They're in2025-12-15
Visualizing July's astounding global temperature records
July set a rare temperature record during a year that is featuring off the charts warmth. The month2025-12-15
Clean energy projects soared in 2016 as solar and wind got cheaper
Global investment in clean energy fell in 2016 -- and that's largely a good thing.The world spent le2025-12-15


最新评论