【】TopicsSnapchatSocial Media
Snapchat is about to have a couple of really good years.。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer.。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update 。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016.。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。

Thanks for signing up!。
The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals.。Credit: eMarketer 。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020. 。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base. 。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users.。
相关文章

Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner
Samsung's Galaxy Note7 is touted by many reviewers as one of the best, if not the best, smartphones2026-05-09
NASA to explore a metal asteroid that could be the core of a doomed planet
Two new missions selected by NASA Wednesday will help scientists understand the beginnings of our so2026-05-09
Cinnabon fails the galaxy with terrible tweet about Carrie Fisher's death
The brand-fail force is strong with Cinnabon.。 Carrie Fisher died at age 60 on Tuesday and while fan2026-05-09
Tech can help us spot fake news, but there's only one real way to stop it
In the days after the election, apoplectic progressive journalists spent their time writing boiling2026-05-09
The U.S. will no longer have the final say on internet domain names
The National Telecommunications Information Admistration (NTIA) announced via。 blog post。on Tuesday2026-05-09
The U.S. government wants to see Twitter and Facebook accounts of foreign travelers
The United States government has started asking a select number of foreign travelers about their soc2026-05-09


最新评论