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Following in the footsteps of last year's successful launch of Nike's Tech Book is back in its second iteration, coming to an app store near you.
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Like 2015's version, the Tech Book is a live lookbook where users can touch, play and swipe across Nike's fall goods in a unique digital shopping experience. Items highlighted include the brand's upcoming Tech Fleece and popular SneakerBoot products.
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The biggest draw perhaps, is Nike's Olympics stars who users can interact with. These include: Neymar Jr., Rafael Nadal, Kevin Durant, Allyson Felix, Dina Asher-Smith, among others. With the app, users will be able to simply tap on their favorite Olympic star and immediately receive behind-the-scenes photography, athlete insights, stories, motion experiences and more. 。

Olympic sprinter Allyson FelixCredit: nike
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The best part of it all is that all of the items from the live lookbook are completely shoppable. We already said this was extremely dangerous when we wrote about the Tech Book last year. This is no different. The live 3D views of the products and the ability to receive beautiful experiences with apparel items while also interacting with athletes makes this a compelling shopping experience。

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