【】Credit: krukrustudio/etsy

Bookbags are not just Jansports anymore. 。

Moscow-based art studio Krukrustudio is redefining the term with their Book Bags – gorgeous wool felt, leather and faux leather purses that are designed around a variety of different book covers. 。

"The idea just came from above. We just finally decided to work together on something creative (back in January 2011). So we decided to make bags (because everyone needs a bag) but to make it the most unusual," Krukrustudio founder and artist Max wrote to。 Mashable
。Mashable。

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Credit: krukrustudio 。

Krukrustudio was founded by Max and Lyuba in 2011, who are still the company's only artists. 。

Credit: krukrustudio/etsy 。 Credit: krukrustudio/etsy。"Each bag is different. We may have many ideas that stay on paper for years. But if we finally start working on a specific bag then it takes one to seven days to make it," Max told。

Mashable。

Credit: krukrustudio/etsy。

Credit: krukrustudio/etsy。 Credit: krukrustudio。"Luckily enough, the reaction has always been positive from the very beginning. That lets us just work on the product and don't lose our energy on advertising," Max said. "These bags advertise themselves. We just work hard to keep up to the initial idea of making something beautiful to this world."
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Credit: krukrustudio/etsy。 Credit: krukrustudio/etsy 。Credit: krukrustudio/etsy。 Credit: KRUKRUSTUDIO/ETSY。Krukrustudio doesn't only sell novel-based purses – they also make bags inspired by books such as
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and Shakespearean plays. 。 Credit: krukrustudio/etsy。

Credit: krukrustudio/etsy。

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