【】, and Blake Lively used to run
我要评论LOS ANGELES -- Reese Witherspoon, a champion for female voices in film, is launching a new multimedia brand for women. 。
Called 。 Hello Sunshine 。, the cross-platform brand is designed to tell female-driven stories in short online videos and social media -- with ambitions for television and feature films. It will ostensibly stand apart from Draper James, the clothing line that Witherspoon launched in 2015. 。
Good morning. hellosunshine will be here soon!
Good morning. hellosunshine will be here soon! ☀️ pic.twitter.com/gcN9JBCP8E 。
— Hello Sunshine (hellosunshine) November 21, 2016。 Witherspoon is teaming up with Otter Media (a joint venture between the Chernin Group and AT&T) for the launch. The companies, which have a majority stake in digital entertainment studio Fullscreen, are behind popular web series such as。Summerbreak 。
Summerbreak 。
.。
.。The overall goal of Hello Sunshine is to "create, curate and discover powerful content by and for women across all platforms, from daily social and short form digital content to television shows and motion pictures," the companies said in a release Monday. 。
SEE ALSO:Reese Witherspoon to pen lifestyle memoir 。
By signing up you agree to our Terms of Use and Privacy Policy. 。
By signing up you agree to our Terms of Use and Privacy Policy. 。
Thanks for signing up!。
She also is behind the popular brand Draper James, and is working on a lifestyle memoir. 。
“I'm thrilled to be partnering with Peter Chernin and AT&T on this exciting new company," she said in a release. "My lifelong passion has been to tell women's stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female driven content." 。
"My lifelong passion has been to tell women's stories with authenticity and humor." 。
Media and tech industry executive Kerry Tucker has been tapped as Hello Sunshine's CEO, where she will oversee all operations and strategy. 。 Tucker came from the recently acquired video start-up The Video Genome Project, where she served as one of the principal architects of its sale to Hulu. She also served as EVP/CMO of Victoria’s Secret. 。Seth Rodsky, founding partner of Strand Equity Partners, will join the board. 。 Witherspoon's not the only celeb to take on the digital world. Gwenyth Paltrow has。Witherspoon's not the only celeb to take on the digital world. Gwenyth Paltrow has。
goop 。
, and Blake Lively used to run 。Preserve 。before it shuttered in late summer.。Content will start rolling out on Hello Sunshine's website in 2017. 。相关文章
The five guys who climbed Australia's highest mountain, in swimwear
Climbing a freezing cold mountain is already hard enough work. But in briefs? Nope.。It's too late fo2026-11-07
Eat cheese and chocolate with melon and mascarpone Kit Kat
LONDON --Chocolate purists: look away now. Kit Kat has launched a new variety of the classic bar tha2026-11-07
First cruise from a U.S. port to Cuba in decades leaves Miami
Passengers set sail on Sunday from Miami on an historic cruise to Cuba, one that took decades of wai2026-11-07
Staff and faculty can now be armed on public college campuses in Tennessee
A bill allowing staff and faculty at Tennessee's public colleges and universities to be armed on cam2026-11-07- When Honda revealed its stunning and grandparent-scaring Civic Hatchback Prototype earlier this year2026-11-07
Traffic lights in the ground help phone zombies avoid traffic
In Germany they call them “smombies” – or smartphone zombies – people who ar2026-11-07
最新评论