【】

The Chicago Cubs' losing streak has earned them a special place in America's heart.

So it's no surprise that a host of advertisers seized on their historic win Wednesday night as a chance to showcase everyone's favorite lovable (former) losers.

One of the most moving efforts came from Nike, which featured a red-and-blue-clad kid dreaming of big-league adulation in a Chicago park.

But Willie Nelson's melancholy ballad "Someday"-- superimposed with audio from the game's pivotal moment -- brought the real emotional power.

"Goodbye Someday," the closing tagline reads.

ESPN's SportsCenter took a more low-key tack. In its ad, network personality Jay Harris updates a simple workplace-accident counter from "108" to "0" -- a reference to the number of years since the team's last championship.

Tweet may have been deleted

Budweiser rushed out a touching tribute to late legendary sportscaster Harry Caray with his enthusiasm set against cheering fans.

Red Bull brought the laughs with a quirky tale of Cubs third baseman Kris Bryant befriending a goat -- the animal Cubs lore considers the, well, scapegoat behind its curse.

Tweet may have been deleted

Another of the energy drink maker's ads had Bryant flying with angel wings over Cleveland Indians fans and the goat.

Tweet may have been deleted

Gatorade celebrated with a set of branded cups placed to form one of Wrigley Field's iconic "W" flags next to an empty cooler.

Tweet may have been deleted

M&M's pulled a similar stunt with its colored candy.

Tweet may have been deleted

Adidas made a profane declaration about sports curses with an assist from a mean-mugging Bryant. The typically high-minded slogan: "Creators break curses."

Tweet may have been deleted

Meanwhile, Motorola went with a ragged baseball tagged with its logo spinning in front of a fireworks show.

Tweet may have been deleted

Elsewhere on Twitter, plenty of brands tipped their hats to the team with nods to the "Windy City."

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

最新评论