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LOS ANGELES -- Collins Key is using social media magic to find a mystery girl. 。

In a new series -- called。 The Disappearing Girl -- 。the social media star/magician utilizes his fanbase to help him find a girl he met at one of his meet-ups in Santa Monica.
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Each day, the digital influencer asks fans to find clues on his and her social media accounts. Key then follows the clues and documents his adventures across Los Angeles.。

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SEE ALSO:AT&T is bringing Fullscreen's digital influencers to TV。

Key's series is part of AT&T's Hello Lab program, which launched in February.
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The telecommunications giant teamed up with digital entertainment company Fullscreen to give 10 influencers — including Key, YouTuber Grace Helbig, travel duo Damon and Jo, musicians Us The Duo, Instagram comedian Brandon Armstrong, and Snapchat superstar Shaun McBride (a.k.a. Shonduras) — the opportunity to "create their most innovative dream projects with a cadenced release schedule throughout the year offering multiple touch points for consumers."
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