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Pierce Brosnan may have won millions of fans with his portrayal of James Bond, but his latest avatar peddling a mouth freshner in India has created a frenzy on social media for all the wrong reasons.

India woke up shaken and stirred on Friday to a full-page ad starring the iconic Hollywood actor endorsing a mouth freshener and tobacco brand. The ad sees Brosnan fight bad guys in his signature Bond style and keep a box of 'Pan Bahar' from getting in the wrong hands.

The ad has split Indians into those who see the lighter side of it and are having a field day creating memes and jokes, while others are outraged about Brosnan giving up his legacy for such a brand and wonder if Brosnan even knows what's inside the box.

Pan Masala is made from betel leaves, areca nut and a variety of other ingredients like clove, cardamom and others. While there is no tobacco or nicotine, in 'Pan Bahar' it can get addictive and the advertising comes with a government warranted statutory warning that says, "chewing of Pan Masala is injurious to health."

It seems Brosnan has taken his "license to kill" too seriously.

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