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Who needs to try on lipstick IRL when you can do it without leaving your room?

You might remember Meitu, the selfie-editing app that brought you some of these amazing transformations:

It's now making a serious play for the world of luxury cosmetics, with the launch of a new virtual lipstick counter which is aptly named -- you guessed it -- Counter, on its Makeup Plus app (available for iOS and Android).

Just select the colour you want, point the camera at yourself -- and you'll be able to choose your perfect shade.

The best part? You can actually buy the lipsticks when you're done.

Meitu's teamed up with brands like Bobbi Brown, Lancome, Clinique and YSL -- so you can get the exact same shade you see on the app IRL.

Depending on where you are in the world, you'll see different brands.

If you're in the U.S. for example, you'll see brands like Pixel Cosmetics, GlamGlow, Stila, and Clarins that are more popular stateside.

People in Asia-Pacific on the other hand can get a glimpse of local brands like The Face Shop, I'm Meme, and Pony Effect.

You can also easily change your region if you decide you want to try out stuff from a different brand.

Chinese company Meitu has a huge following in Asia, especially in China, where selfies have become a multi-million dollar business.

The company adds that the Counter component of the app marks the first time Meitu has worked with brands outside of China to deliver a product to international users.

According to the company, Meitu has more than 450 million monthly active users worldwide, and generates a staggering six billion photos and videos each month.

Now that is a lot in potential lipstick sales.

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