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After delays, it looks like Google's plan for modular smartphones has come to an abrupt end. 。

Project Ara, the company's foray into creating phones that can be built from interchangeable parts, has reportedly been scrapped according to a report by 。 Reuters。Reuters 。

SEE ALSO:The Moto Z Play Droid is a more affordable modular phone 。

It's a shock decision considering Google's proclamation in May that it would have a developer edition of Ara ready for Q4 2016, and that consumers would get an Ara phone sometime in 2017. 。

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。 While LG's effort doesn't have the same level of modularity as Google projected with Ara, it does suggest that building a reliable, long-lasting modular smartphone is a far more difficult task than expected.。While Google won't release a phone itself, it may considering partnering with other vendors to bring the Ara technology to market, according to a。

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