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After delays, it looks like Google's plan for modular smartphones has come to an abrupt end.。

Project Ara, the company's foray into creating phones that can be built from interchangeable parts, has reportedly been scrapped according to a report by。 Reuters。Reuters 。

SEE ALSO:The Moto Z Play Droid is a more affordable modular phone。

It's a shock decision considering Google's proclamation in May that it would have a developer edition of Ara ready for Q4 2016, and that consumers would get an Ara phone sometime in 2017.。

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Thanks for signing up!。 While LG's effort doesn't have the same level of modularity as Google projected with Ara, it does suggest that building a reliable, long-lasting modular smartphone is a far more difficult task than expected.。While Google won't release a phone itself, it may considering partnering with other vendors to bring the Ara technology to market, according to a。

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