【】
Has anyone checked in on Emily Cooper from Emily in Parisfame? She might not be doing very well.
Motivated in part by a desire to protect people from the negative mental health repercussions tied to social media use, The National Assembly of the French parliament passed a bill on March 30 that introduces some new laws for influencers.
The bill would dramatically alter how French influencers post and would require platforms to build new tools to flag violations. The bill's provisions include:
Requiring that all influencers have to disclose if they're using a filter.
Requiring all influencers to disclose if their face or body has been photoshopped.
Requiring all influencers to make it abundantly clear when their post is a paid promotion. France already requires sponsored content to be clear to users, but this legislation would require that the disclaimer be a banner across the photos and videos — not just included in the description.
Requiring social media platforms to set up channels for consumers to report influencers.
Subjecting influencers to the same rules as traditional media by limiting their promotions of financial products (hello, cryptocurrency bros), alcohol, tobacco, and more.
If the bill is passed by the Senate — and, according to TechCrunch, there's a "high probability" that it will — influencers will face hefty consequences for failing to meet the new requirements: up to six months in prison and a €300,000 fine.

"The sector of commercial influence and content creation is not yet taken seriously enough," Economy and Finance Minister Bruno Le Maire wrote, according to French news outlet RFI. He notes that while the social media creator industry "is a formidable creative vector" with economic benefits, it also suffers from "unclear" or even nonexistent rules.
Related Stories
- Controversial influencer Andrew Tate banned from Facebook and Instagram
- Meet the autonomous driving influencers of TikTok
- Think twice about getting 'natural' birth control advice from influencers, study says
- A new Washington state bill takes the first step in legislating rights for child influencers
- The science behind why we follow influencers — and how it leads to overconsumption
To be clear, this bill is not yet law, and it's unclear if other countries will follow suit. The U.S., for instance, is far more lax with its rules on influencers. The FTC requiresthat influencers disclose the material connections they have with brands they're endorsing (i.e. influencers have to say if they're being paid to post about a brand or product. Those disclosures have to be clear, unambiguous, and conspicuous, and they have to make those disclosures directly within their endorsements.
TopicsPoliticsCreators
相关文章

Is Samsung's Galaxy Note7 really the best phone?
On this week's。 MashTalk 。, Lance, Pete and I talk about the new hot smartphone in town: Samsung's Ga2026-07-29
Gwendoline Christie correctly predicted who would end up on the Iron Throne 2 whole years ago
This article contains spoilers in abundance. If you haven't watched the Game of Thrones finale yet,2026-07-29
Millennial burnout can be beat with the right self
When burnout comes for you, it’s not subtle. It casts an inexplicable darkness on the most mun2026-07-29
Apple’s $6,000 cheese grater is a goddamn revelation
Get a load of this Apple cheese grater. The new Mac Pro, unveiled onstage today at WWDC in San Jose,2026-07-29
Airbnb activates disaster response site for Louisiana flooding
Airbnb has activated its disaster response page following the record-breaking flooding in Louisiana.2026-07-29
Jake Gyllenhaal reveals to Ellen what he wears to bed
This isOne Good Thing, a weekly column where we tell you about one of the few nice things that happe2026-07-29


最新评论