【】

Maker Studios is undergoing yet another shake-up at its new Disney home.
The digital entertainment company is merging with parent company Disney's Content & Media department, which is part of its consumer products and interactive media division, Mashablehas confirmed.
Courtney Holt, Maker Studios' top exec, will move to new corporate role at Disney as EVP of media and strategy.
"Merging Maker Studios with Content & Media allows DCPI to continue to expand audiences — across both physical and digital content," Holt wrote in a memo to staff, obtained by Mashable. "And, by taking a broader digital content offering to market, we can truly differentiate ourselves to advertisers and distribution platforms."
Variety first reported the news.
SEE ALSO:Inside Disney's digital 'newsroom': 'Our goal is to win the Internet every day'The news comes just two years after Disney dished out a whopping $675 million for the world's second-largest multiplatform network.

Maker Studios, which will still operate out of its Culver City location, boasts a network of about 55,000 independent creators who collectively draw in 10 billion views per month.
This year, the digital entertainment company made great strides in its efforts to ramp up its original content with several new series — such as Scare PewDiePie, a YouTube Red series that just wrapped filming of its second season; the digital talk show Party Fun Times, hosted by Taryn Southern; and the skateboard travel adventureThe Unge Quest, starring German gamer Simon Unge.
But content couldn't help salvage the company's corporate woes.
Ynon Kreiz, the CEO who helped facilitate the Disney deal, left Maker Studios in January.
Two months later, Bonnie Pan, Maker Studios' executive vice president of programming, left the company to tackle the role of president at Endemol Beyond.
In May, the company scaled back its digital Newfront presentation, holding an intimate breakfast for brand clients only. Then, in July, Maker Studios went through a round of layoffs.
Disney Consumer Products and Interactive Media -- which Mashableprofiled in May -- is located in Burbank. The division, led by Andrew Sugerman, aims to get all things Disney — ranging from movies like Alice Through the Looking Glassto new Disney products — to resonate on the Internet. Its core brands include Disney Style, Oh My Disney (a Millennial focused property, like Buzzfeedwith a Disney lens), DisneyFamily and Babble. They also distribute original content through their portfolio of sites and owned apps, including Disney GIF and the Star Wars app.
A person familiar with the consumer products and interactive media division said the move will help both Maker Studios and Disney combine resources, and further integrate influencers with Disney IP.
Holt echoed this notion in his memo.
"Maker Studios will add to Content & Media’s capabilities around short-form content creation and distribution, making this a natural fit," he wrote. "Also, many of our teams have already integrated with DCPI across sales, finance, communications, marketing, legal, technology, and HR, so it makes sense to pull together the distribution, franchise, network and studio teams in one segment."
TopicsDisneyYouTube
相关文章
Satisfy your Olympics withdrawals with Nike's latest app
Following in the footsteps of last year's successful launch of Nike's Tech Book is back in its secon2025-04-30Crypto and taxes: Which forms you need to file
If you've been dabbling in digital assets, you may be tempted to skip telling the Internal Revenue S2025-04-30Google Pixel 9 is rumored to steal this iPhone 14 and iPhone 15 feature
The upcoming Google Pixel 9 and Pixel 9 Pro are poised to challenge the iPhone 15 by integrating sat2025-04-30- 如果是在工作的時候發覺自己的手指頭有發麻和疼痛的症狀就要停下手頭的工作,要讓自己的手指得到很好的休息,畢竟現在大部分人們工作都是需要在電腦上麵完成,那麽就會讓自己的手指頭一直處在工作狀態,長期下去肯定2025-04-30
This chart shows just how high Simone Biles can jump
American gymnast Simone Biles has dominated the Rio Olympics with five medals (four of them gold) bu2025-04-30- 女性朋友們在做檢查的時候看到結果顯示自己宮頸hpv16陽性都沒有過於去在意,而這就反映出來自己的身體產生了尖銳濕龐的疾病,隻是這種疾病還在潛伏期 ,沒能感受到自己的身體發生更加明顯的臨床表現 ,但也應該要2025-04-30
最新评论