【】
It's now way easier to pay for a bucket of fried chicken in China.
A KFC restaurant in Hangzhou, China is testing a new facial recognition payment system that lets you pay for your meal by simply smiling at a camera.
The new payment method called "Smile to Pay" was launched in partnership with Alipay, the popular mobile and online payment platform created by Chinese conglomerate Alibaba.
The company says the facial recognition technology only takes about two seconds to scan someone's face using a 3D camera and a “live-ness detection algorithm” to combat fraud.
Customers who decide to use the new facial payment method must also enter their phone number as a second form of authentication.
Even though it looks silly, this new form of payment is actually something Alibaba has been working on for many years. Company president Jack Ma demonstrated some of the underlying technology two years ago at IFA in Germany. The company that built the underlying technology, Megvii, raised $100 million from investors in December.
This isn't the first time KFC has shown interest in facial-recognition technology, either. Last year, KFC's Chinese division partnered with Baidu to create new tech-infused "smart restaurants" that used similar technology to scan a customer's face and make food order suggestions based on their mood, age, and gender.
It's worth noting that KFC has never been a brand to shy away from an expensive marketing stunt. In the past, the company has launched weird campaigns like a a meal box that charged your phone while you were eating and Bluetooth keyboard trays. It remains to be seen whether facial-recognition payments are something customers actually consider to be useful — but with rumors that the next iPhone will have similar technology, it's easy to imagine a world where everyone is paying for things using their faces, rather than swiping their credit cards.
Featured Video For You
KFC's creepy VR training game is a terrifying way to welcome new employees
TopicsFacial Recognition
相关文章
One thing's for sure: you're never too old to learn. 。Massachusetts woman Clare Picciuto turned 100 F2026-04-29
Wordle today: Here's the answer and hints for July 22
Can't get enough of Wordle? Try Mashable's free version nowIt's Barbenheimer Saturday and in highly2026-04-29
'The Idol' finale: Why that hairbrush twist makes zero sense
Our Sunday evenings are finally free from the clutches of The Idol, but at what cost?The HBO show's2026-04-29
Wordle today: Here's the answer and hints for July 21
Can't get enough of Wordle? Try Mashable's free version nowYou made it! It's Friday! Celebrate with2026-04-29
Hiddleswift finally followed each other on Instagram after 3 excruciating days
On Aug. 13, 1961, Germany began construction of the Berlin Wall, perhaps the greatest symbol of the2026-04-29
Hurricane Hilary is headed to California. See the path, impact predictions
UPDATE: Aug. 18, 2023, 11:28 a.m. EDT This story has been updated with new information about Hurrica2026-04-29

最新评论