【】TopicsSnapchatSocial Media
 我要评论
 我要评论Snapchat is about to have a couple of really good years.。
The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarketer. 。
SEE ALSO:Why Snapchat and smartphone beauty filters need a culturally inclusive update 。Snapchat reports that right now it has about 150 million daily active users worldwide. The company doesn't break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016. 。
But those numbers are set to change dramatically, according to the company's research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017.。

Thanks for signing up! 。
 The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals.
	。
The report notes that growth will likely stabilize by 2018 with only "single-digit" increases as "the Snapchat audience is expected to be substantially larger than it is today." Still, that's a huge amount of growth for a company that is already outpacing Twitter and many other rivals.
	。Credit: eMarketer。
The report also predicts that Snapchat, once known for its predominantly teenage user base, will continue to grow in popularity among older users. The app's U.S. user base is roughly 70 percent millennials right now, according to eMarketer, but their share is set to go down to just 56 percent by the end of 2020. 。
That's good news for Snapchat, which is widely believed to be eyeing an IPO for sometime in the not-so-distant future. But before that happens, the company still needs to prove it can reliably make money -- and a lot of it. And, as we've noted previously, if Snapchat hopes to realize those goals, it will need to both grow and diversify its user base.。
Right now, the company makes the bulk of its revenue from advertising -- think sponsored lenses, geofilters and the adds you see in Discover -- and a bigger, more diverse set of users will certainly be a boon for both advertisers and Snapchat's bottom line.。
Correction: An earlier version misstated Snapchat's current user base. The app has 150 million daily active users.。
相关文章
 - New Zealand designer's photo series celebrates the elegance of aging Not only is age nothin’ but a number -- it can be a asset when it comes to style.。 That’2025-10-30
 - My MySpace scene kid phase broke me and I never want to be cool again Welcome to Summer Cooldown, our weeklong tribute to all things cool in pop culture. Through our role2025-10-30
 - Microsoft drops powerful new Surface Pro X Sure, Microsoft’s new Surface Pro 7, which the company unveiled Wednesday in New York City, lo2025-10-30
 - Apple Arcade goes live early for some iOS 13 beta users Can't wait to get your hands on Apple Arcade, Apple's new five-bucks-a-month game subscription servi2025-10-30
 - 'The Flying Bum' aircraft crashes during second test flight Airlander 10, the world's largest aircraft, on Wednesday crashed at its Cardington Airfield base in2025-10-30
 - George R.R. Martin is relieved 'Game of Thrones' finally ended on HBO Now that the HBO series is over, George R.R. Martin is feeling good about the future of A Song of Ic2025-10-30


最新评论